“I like working with investments, but what I really love is being able to structure investments to help meet the needs of the amazing clients I serve. I love seeing the impact I can have on their lives by helping them build, manage, preserve, and transition their wealth.”
Ask Justin Mishacoff what originally stirred his interest in the financial services industry and this “numbers guy” will tell you he has always loved investments. With his economics degree in hand, Justin started working for a financial firm after graduating from college. In 2000, he joined Wells Fargo Advisors, serving in various service, sales, and management roles. But it was several years later when Justin became a Financial Advisor that he realized his true passion.
In 2022, after working for Wells Fargo Advisors for more than 20 years, Justin decided to take a leap of faith and help establish Lumitas Wealth Strategies, an independent financial advisory practice. “We strive to be more than advisors to our clients because we genuinely care about the amazing people we serve. I love getting to know our clients and watching them check off their major life goals such as buying vacation homes, comfortably retiring with confidence, and more.”
Justin serves as a fierce advocate for his clients. He is a good listener who develops an intimate understanding of his clients’ deeply held values, passions, concerns, and dreams. This allows him to build a plan around each client’s specific situation. Justin enjoys being by their side as they celebrate successes like sending loved ones to college, purchasing second properties, and enjoying the retirement lifestyle they envisioned. He offers specialized knowledge and skills in asset management and retirement planning for individuals and business owners.
A graduate of the University of Wisconsin, Eau Claire, Justin earned his bachelor’s degree in economics. He holds his Series 9 and 10 FINRA securities registrations and is insurance licensed in MN, WI, FL, SC, and OR. Justin has earned the Five Star Wealth Manager award for five consecutive years, between 2018 and 2022.
Justin and his wife, Natascha, live in Woodbury, with their son, Brayden, and twin daughters, Isabella and Olivia. Outside of work, Justin enjoys working out, running, and walking with Natasha and their two Goldendoodles; Gigi and Lola. He can also be found golfing, exploring the outdoors, and spending time with his family at their cabin on Red Cedar Lake in Northern Wisconsin.
2018-2022, 2025 Five Star Wealth Manager Award, This award was issued on 11/01/2024 by Five Star Professional (FSP) for the time period 03/13/2024 through 10/29/2024. Fee paid for use of marketing materials. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 4789 Twin Cities-area wealth managers were considered for the award; 624 (13 % of candidates) were named 2025 Five Star Wealth Managers. The following prior year statistics use this format: YEAR: # Considered, # Winners, % of candidates, Issued Date, Research Period. 2024: 4,280, 637, 15%, 12/1/23, 3/13/23 – 9/29/23; 2023: 4,080, 633, 16%, 12/1/22, 3/14/22 – 10/18/22; 2022: 4544, 622, 14%, 12/1/21, 3/29/21 – 10/8/21; 2021: 4004, 630, 16%, 12/1/20, 3/30/20 – 10/23/20; 2020: 3606, 589, 16%, 12/1/19, 3/1/19 – 10/25/19; 2019: 3504, 671, 19%, 12/1/18, 3/23/18 – 10/23/18; 2018: 2622, 591, 23%, 12/1/17, 2/23/17 – 10/13/17; 2017: 2304, 836, 36%, 11/1/16, 2/25/16 – 10/14/16; 2016: 2083, 854, 41%, 11/1/15, 4/17/15 – 10/14/15; 2015: 2673, 825, 31%, 12/1/14, 4/17/14 – 10/14/14; 2014: 1931, 844, 44%, 12/1/13, 4/17/13 – 10/14/13; 2013: 2151, 863, 40%, 12/1/12, 4/17/12 – 10/14/12; 2012: 1256, 624, 50%, 11/1/11, 4/17/11 – 10/14/11. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria – required: 1. Credentialed as a registered investment adviser (RIA) or a registered investment adviser representative; 2. Actively licensed as a RIA or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP’s consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP’s consumer complaint process; feedback may not be representative of any one client’s experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria – considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager’s future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their clients’ assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future. Visit www.fivestarprofessional.com.
